Creativity

W+K Creates 'Feminist Vending Machine' For Elle UK

Machine That Prints Out Your Tweet Is Part of 'Rebranding Feminism' Camapign

Published on Oct 14, 2013

Editor's Pick

As part of its its Rebranding Feminism campaign for Elle UK, W+K London has created what it's calling the first ever "feminist vending machine". Together with feminist blog Vagenda, W+K and Elle have already been encouraging women to tweet stereotype-smashing feminist statements hashtagged #imawomanand. Now, they can get their tweet printed out by a vending machine at W+K's offices in East London. Women are instructed to go to the offices at Hanbury Street, find the "imawomanand" branded window, follow the instructions to tweet a message right there and then, and they'll get their statement on a sticker ready to wear, stick in their car or on a window.

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About

Credits

Date
Oct 14, 2013
Agency:
Wieden + Kennedy London
Client:
Elle (UK)

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