W+K Creates 'Feminist Vending Machine' For Elle UK

Machine That Prints Out Your Tweet Is Part of 'Rebranding Feminism' Camapign

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As part of its its Rebranding Feminism campaign for Elle UK, W+K London has created what it's calling the first ever "feminist vending machine". Together with feminist blog Vagenda, W+K and Elle have already been encouraging women to tweet stereotype-smashing feminist statements hashtagged #imawomanand. Now, they can get their tweet printed out by a vending machine at W+K's offices in East London. Women are instructed to go to the offices at Hanbury Street, find the "imawomanand" branded window, follow the instructions to tweet a message right there and then, and they'll get their statement on a sticker ready to wear, stick in their car or on a window.
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Oct 14, 2013
Wieden + Kennedy London
Elle (UK)
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