Creativity

Mysterious Text Messages Freak the F*ck out of Horror Fans

Saatchi Stockholm's Latest for Elmsta 3000 Filmfest Sends Devilish SMS Notes to Fans

Published on Jul 08, 2013

Editor's Pick

Saatchi & Saatchi Stockholm has conceived some devilish promotions for local horror film festival Elmsta 3000, like this creepy hillbilly slasherfest from 2011. For this year's event, the agency relied on a more simple scare technique to get horror movie-goers to sign up to attend--a series of stalkery text messages seemingly sent from just outside fans' doorsteps. 

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About

Credits

Date
Jul 08, 2013
Agency:
Saatchi & Saatchi Stockholm
Client:
Elmsta 3000 Horror Fest
Creative Director/Art Director:
Gustav Egerstedt
Copywriter:
Petter Dixelius
Digital Creative:
Erik Hiort af Ornas
Intern:
Stella Cocozza Laconelli

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