Mysterious Text Messages Freak the F*ck out of Horror Fans

Saatchi Stockholm's Latest for Elmsta 3000 Filmfest Sends Devilish SMS Notes to Fans

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Saatchi & Saatchi Stockholm has conceived some devilish promotions for local horror film festival Elmsta 3000, like this creepy hillbilly slasherfest from 2011. For this year's event, the agency relied on a more simple scare technique to get horror movie-goers to sign up to attend--a series of stalkery text messages seemingly sent from just outside fans' doorsteps. 
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Jul 08, 2013
Saatchi & Saatchi Stockholm
Elmsta 3000 Horror Fest
Creative Director/Art Director:
Gustav Egerstedt
Petter Dixelius
Digital Creative:
Erik Hiort af Ornas
Stella Cocozza Laconelli
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