Mysterious Text Messages Freak the F*ck out of Horror Fans
Saatchi Stockholm's Latest for Elmsta 3000 Filmfest Sends Devilish SMS Notes to Fans
Published on Jul 08, 2013
Saatchi & Saatchi Stockholm has conceived some devilish promotions for local horror film festival Elmsta 3000, like this creepy hillbilly slasherfest from 2011. For this year's event, the agency relied on a more simple scare technique to get horror movie-goers to sign up to attend--a series of stalkery text messages seemingly sent from just outside fans' doorsteps.