Creativity

Create the Official Music Videos for a Classic Elton John Song

The Singer Is Inviting Aspiring Directors to Take Part

By Alexandra Jardine. Published on Dec 13, 2016

Editor's Pick

Elton John and his songwriting partner Bernie Taupin have invited aspiring filmmakers to create official music videos for three of their most famous records, "Tiny Dancer," "Bennie and the Jets" and "Rocket Man" in a global talent contest.

The competition, which the duo launched with AKQA, Pulse Films and YouTube to celebrate the 50th anniversary of their songwriting partnership, will run via a website named "The Cut."

It launched December 12 at YouTube's end-of-year show Brandcast, hosted by James Corden, with entries officially opening to the public on Jan. 9, 2017. The competition closes on Jan.23 and is open to anyone over 16.

On the site, filmmakers can see new content including interviews with Elton John and Bernie Taupin speaking about the inspiration for the songs, which were written before the music video era. Music video entries for each of the songs will feature different artistic elements -- submissions for "Rocket Man" will feature animation, "Tiny Dancer" will be live-action, and "Bennie and the Jets" will feature choreography.

Elton John and Bernie Taupin will select three winners alongside a panel of YouTube creators and music industry judges, and the winning entries will premiere on YouTube in the summer of 2017.

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About

Credits

Date
Dec 13, 2016
Agency:
AKQA
Client:
Elton John

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