Creativity

EMD Serono: Increase Your Chances

The birds and the bees aren't always as happy as you think they are.

Published on Mar 11, 2010

Editor's Pick

EMD Serono teamed with Mono to create this campaign to destigmatize the sensitive subject of infertility with a lighthearted touch.

The Increase Your Chances campaign features a website, and shareable web films featuring a bird and a bee couple struggling with infertility issues. As part of the effort, Mono also sent a swarm of bird and bee couples discussing out on the streets of Baltimore last month to talk about fertility issues.

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About

Credits

Date
Mar 11, 2010
Agency:
mono
Client:
EMD Serono
Director:
Scott Vincent
Production Company:
Hungry Man
Editorial:
Schnitt Edit
Edit:
Charley Schwartz
Music:
Rumble
Web Development:
Sevnthsin

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