Creativity

EMDA Israeli Alzheimer Association: The Wrong Movie

Is it me?

Published on Feb 29, 2012

Editor's Pick

A smart little stunt from ACW Grey Israel tried to recreate the feelings of disorientation, confusion and self-doubt that victims of Alzheimer's Disease feel. At a cinema in Israel, the wrong movie was played. The way the viewers act -- like something terrible is happening -- is interesting enough to watch, but what is more telling is when they describe how confused they felt when the wrong movie started playing. Hat tip Ads of the World.

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