Eminem Premieres 'Survival' Video in Collaboration with 'Call of Duty: Ghosts'

72andSunny and Activision Continue Partnership Between Upcoming Game and Album

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Eminem's "Survival" track, which was launched two months ago and appeared in the upcoming 'Call of Duty: Ghosts' video game trailer, has a new video. The video features the rapper performing in front of a giant screen featuring gameplay from the Activision video game. According to Billboard, Eminem said in a statement that "The energy and intensity of 'Survival' really matches 'Call of Duty: Ghosts'." The partnership also extends into retail: Anyone who buys the game at GameStop the day of its release on Nov. 5 will get a special code to download his new album, "The Marshal Mathers LP 2," also set to be released the same day.

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About

Credits
Date
Oct 08, 2013
Agency:
72andSunny
Client:
Eminem/Activision
Category
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