Creativity

Eminem Premieres 'Survival' Video in Collaboration with 'Call of Duty: Ghosts'

72andSunny and Activision Continue Partnership Between Upcoming Game and Album

Published on Oct 08, 2013

Editor's Pick

Eminem's "Survival" track, which was launched two months ago and appeared in the upcoming 'Call of Duty: Ghosts' video game trailer, has a new video. The video features the rapper performing in front of a giant screen featuring gameplay from the Activision video game. According to Billboard, Eminem said in a statement that "The energy and intensity of 'Survival' really matches 'Call of Duty: Ghosts'." The partnership also extends into retail: Anyone who buys the game at GameStop the day of its release on Nov. 5 will get a special code to download his new album, "The Marshal Mathers LP 2," also set to be released the same day.

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About

Credits

Date
Oct 08, 2013
Agency:
72andSunny
Client:
Eminem/Activision

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