Creativity

Emirates: Hello Tomorrow

Meet the globalistas.

Published on Mar 28, 2012

Editor's Pick

Emirates kicks off a global brand campaign through Strawberry Frog on April 2 , centered around connecting people and cultures through the shared experience of travel. The Dubai-based airline says it aims to represent 'globalistas' - well traveled individuals who are not defined by typical demographic statistics but by the places they have visited and the experiences they have shared. As well as this TV spot, the campaign includes print ads, billboards in New York's Times Square and Milan's central train station, and a redesigned website.

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About

Credits

Date
Mar 28, 2012
Agency:
StrawberryFrog
CCO:
Kevin McKeon
Client:
Emirates
CD:
Jason Koxvold
CD:
Todd Beeby
Account Director:
Matt Grabis
Account Manager:
Eleni Sarlas
Producer:
Alex Nicholson
Production Company:
Academy Films
EP:
Simon Cooper
Line Producer:
Bugs Hartley
DP:
Lasse Frank
Director:
Seb Edwards
Editor:
Sam Rice Edwards
Editor:
The Assembly Rooms
Music:
Antfood Music
Visual Effects:
MPC

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