Creativity

"Slaves" Driven Through The Streets of Atlanta Highlight Human Trafficking

Actors played the role of slaves in campaign by SapientNitro

Published on Apr 18, 2013

Editor's Pick

To draw attention to slavery and people trafficking, anti-slavery movement EndIt drove a "mobile billboard" through the crowded streets of Atlanta, featuring real women acting out the role of slaves.

The "billboard", created by SapientNitro, involved a transparent Plexiglas semi-truck trailer containing "slaves" and a "guard" (played by actresses/actors). The truck drove through Atlanta traffic on Saturday, April 6, the day of the NCAA Final Four event. To reinforce the message, a sign alongside the trailer read: "The Civil War didn't end slavery. Every year women are trafficked to major sporting events to be sold as sex slaves."

END IT is a coalition of seven non-profit organizations aiming to highlight modern-day slavery. The event was timed to coincide with its "Shine A Light on Slavery" day on April 9.

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About

Credits

Date
Apr 18, 2013
Agency:
SapientNitro
Client:
End It

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