Creativity

Street Art Highlights the Painful Realities of Youth Homelessness in This Charity Campaign

Campaign by Leo Burnett Includes Spray Painted Messages on Buildings

By Alexandra Jardine. Published on Oct 11, 2016

Editor's Pick

U.K. charity End Youth Homelessness is using spray-painted street art to communicate the tragic reasons young people find themselves on the streets as part of an integrated campaign.

Agency Leo Burnett London sprayed type-led illustrations on the outside of buildings across the U.K., highlighting the painful realities that drive a young person to leave home. For example, one illustration shows a boy walking on a tightrope formed out of words describing his dilemma: "Living at home with addict parents or living on the street with addicts."

The campaign, which launched on World Homeless Day (Oct. 10), also includes posters and a short animated online film, directed by FX Goby through Nexus, depicting a figure climbing precariously between the spray-painted words.

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About

Credits

Date
Oct 11, 2016
Agency:
Leo Burnett London
Chief Creative Officer:
Chaka Sobhani
Client:
End Youth Homelessness
Creative Director:
Richard Ince
Creative Director:
Ed Tillbrook
Creative Director:
Adam Tucker
Art Director:
Ed Tillbrook
Copywriter:
Richard Ince
Graphic Designer:
Marc Donaldson
Account Director:
Sarah Kay
Account Manager:
Ali Wilde
Agency Producer:
Michelle Hickey
FX Director:
FX Goby
Director:
FX Goby
Production Company:
Nexus
Executive Producer:
Jeremy Smith
Producer:
Fernanda Garcia Lopez
Technical Director:
Elliot Kajdan
Actor:
Jonathan Burteaux
Audio:
Sam Robson
Audio Company:
750 MPH
Record Label:
Warp Records
Artist:
Mark Pritchard

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