'Game of Thrones' Patriarch Charles Dance Gives Rousing Pep Talk for English Rugby

Rousing Spot Launches Campaign for Next Year's Rugby World Cup

Published on Sep 02, 2014

Editor's Pick

English actor Charles Dance, perhaps now best-known as Tywin Lannister in "Game of Thrones," is known for playing upper-class villains and cads. So he might at first seem a fairly offbeat choice to deliver a "team talk" to England's rugby team as they prepare for the Rugby World Cup in 2015.

But, as his locker room lecture develops into a rousing, almost Shakespearean battle cry (and the players are joined by viewers, rugby legends and others) it becomes obvious why he was cast (and by the way, he's a keen rugby fan). The spot, by BBH and directed by Peter Cattaneo ("The Full Monty"), launches an international campaign by England Rugby 2015 to promote tickets for the World Cup, which will take place in England and Wales next year.

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Sep 02, 2014
England Rugby
Creative Team:
Ed Cole
Creative Team:
Lewis Mooney
Creative Director:
Ewan Paterson
Team Manager:
Dan Gearing
Team Director:
Julian Broadhead
Strategy Director:
Jonathan Bottomley
Agency Producer:
Davud Karbassioun
Agency Assistant Producer:
Phil Cross
Production Company:
Peter Cattaneo
Juliette Harris
Director of Photography:
Ben Fordesman
Post Production:
The Mill
Scott @Quarry
Sound Design/Mix:
Aaron @ Wave

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