Tokyo Fashion Brand Taps Public for Crowdsourced Fashion Shoot

Consumers Can Get 1000 Yen if Enroute Buys Their Photo

Published on Sep 05, 2014

Editor's Pick

Japanese fashion brand Enroute is conducting a fashion show on the streets of Tokyo in which consumers can get paid for taking pictures of models. The models will be walking the streets of the city's Omotesando, Aoyama and Harajuku areas this weekend, and consumers are encouraged to go and take photos of them, and upload them to Enroute's special website using its app. The photos will be reviewed immediately in real time, and the people whose photos are chosen to appear on the site can win 1,000 yen (about $10) from a "cashier man" who will also be on the streets (they have to find him first.) The project was conceived by Tokyo agency Party.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 05, 2014
Party - Tokyo

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.