Enterprise's Car Rental Folks Speak Klingon in Hilarious 'Star Trek'-Themed Spot

Ad Ties in With Release of 'Star Trek: Beyond'

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Car rental firm Enterprise mines comedy gold from its brand name in this "Star-Trek" themed spot, which throws in about as many references to the show as it's possible to do.

Tying in with the summer release of the new movie "Star Trek Beyond," the ad blends the world of the starship Enterprise with that of Enterprise Rent-A-Car employees. They speak Klingon in meetings, knowingly discuss the pitfalls of renting to Vulcans and Romulans, and hand over keys to gigantic spaceships in hte parking lot.

Director Matt Pittroff at Twist worked with a group of improvisation actors on the spot, by agency Cannonball.

Outside of the great performances, the film's creators had to take special measures to make sure details were in line with the show's canon. "We knew that it would be looked at under a microscope by both Paramount and an entire subculture of Trekkies," Mr. Pittroff said.

But fortunately, given the passion of "Star Trek" fans, a lot of resources were readily available.

"In actuality our research was done almost entirely on YouTube," said Mr. Pittroff. "You'd be amazed at how many Klingon tutorials exist. Sure, you have to weed through, but once you get down to brass tacks, there's a ton of valuable otherworldly information. We also knew the studio would call us out if we screwed it up. So far, all of the feedback is Kaj-ma!"

"Star Trek Beyond," from Paramount Pictures, Skydance and Bad Robot, is now in theaters.

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About

Credits
Date
Aug 03, 2016
Agency:
Cannonball
Client:
Enterprise
Senior Marketing Specialist:
Jesseca Grimm
Director of Media:
Kyle Sanborn
Director of Creative:
Kyle Sanborn
Creative Director:
Joe Bishop
Creative Director:
Amy Venturella
Account Manager:
Lauren Steiner
Account Manager:
Adam Hickey
Agency Producer:
Larry Israel
Agency Producer:
Larry Israel
Production Company:
Twist
Production Company:
Twist
Director:
Matthew Pittroff
Director:
Matthew Pittroff
Director of Photography:
Joseph Zizzo
Director of Photography:
Joseph Zizzo
President/Executive Producer:
Jim Geib
President/Executive Producer:
Jim Geib
Executive Producer:
Amyliz Pera
Executive Producer:
Amyliz Pera
Producer:
Alissa Liebert
Producer:
Alissa Liebert
Line Producer:
Pat Fischer
Line Producer:
Pat Fischer
Editorial Company:
90 Degrees West
Editorial Company:
90 Degrees West
Executive Producer:
Pete Halliday
Executive Producer:
Pete Halliday
Editor:
Scott Whiteaker
Editor:
Scott Whiteaker

See more credits

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