Creativity

Entreparedes.org: Abuse is Hidden

Take a closer look at love.

Published on Mar 06, 2012

Editor's Pick

Puerto Rican agency Badillo Nazca Saatchi & Saatchi created love graffiti with a sinister hidden message to promote a new website, Entreparedes.org, helping sufferers of domestic abuse.

It placed giant stickers reading 'Ana te amo / Ana I love You' and 'Maria te amo / Maria I love You' in areas with high pedestrian traffic. But on closer inspection the letters were composed of endlessly repeated phrases: 'I hit you'and 'I insult you'. Below the messages, a small sign reads: 'Abuse is hidden' and carries the URL of the website, which is backed by Puerto Rican community group Fondos Unidos. In the first few weeks of the campaign launch, the website received 23,000 hits and 1,900 people requested help directly.

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About

Credits

Date
Mar 06, 2012
Agency:
Badillo Nazca Saatchi & Saatchi
Client:
Entreparedes.org
ECD:
Juan Carlos Rodriguez
ACD:
Mariano German-Coley
Senior Copywriter:
Pedro Jose Perez
Senior Copywriter:
Jonathan Diaz
Senior Art Director:
Fernando Suarez
Senior Art Director:
Cristina Burckhart
AD:
Omar Santiago
Typographer:
Omar Santiago
Typographer:
Fernando Suarez

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