Creativity

The Green Man Steps Out of the Traffic Light in This Feelgood Energy Firm Spot

Eon and WCRS Bring a Familiar 'Character' to Life

By Alexandra Jardine. Published on Aug 10, 2017

Editor's Pick

European utility company Eon has found some good ways recently of bringing a new perspective to energy marketing.

Its last U.K. ad, promoting solar energy, featured a thousand solar-powered toys at an epic "Burning Man" style desert party, and now it has released a new spot in which the "Green Man" steps out of the traffic light and sets out to explore the world.

Created by WCRS and directed by Philippe Andre at Independent Films, the whimsical film sees the green man stroll alongside commuters, interact with a dog, hitch a ride on a skateboard and take in the sunset, all to the soundtrack of "It's a Wonderful Night" by Fatboy Slim. The Mill is responsible bringing him to life in post-production.

It's a cute idea that brings charm to an inanimate "character" that we're all familiar with.

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About

Credits

Date
Aug 10, 2017
Agency:
WCRS
Client:
Eon
Creative Director:
Jason Keet
Creative Director:
James Hodson
Creative:
Jason Keet
Creative:
James Hodson
Agency Producer:
Sally Lipsius
Production Company:
Independent Films
Director:
Philippe Andre
Producer:
Verity White
Executive Producer:
Jani Guest
Director of Photography:
Stuart Graham
Editing Company:
Final Cut
Editor:
Adam Rudd
Post Production House:
The Mill
VFX:
Greg Spencer
VFX:
Jorge Montiel
Colorist:
Mick Vincent

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