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EOS: Talking Tree Case Study

What about the tree? What's the tree say?

Editor's Pick

Happiness Brussels taps nature's voice with Talking Tree, part of a campaign for popular science magazine EOS.

To create a discussion around climate change, the agency is monitoring a tree in Brussels' Bois de la Cambre park, using devices like a CO2 meter, pH meter, a wind turbine, webcam and thermometer. The data will be processed by custom software and converted into social media-ready communications.

The Talking Tree will share its "feelings" on Twitter, Facebook, SoundCloud, YouTube, Flickr and at talking-tree.com.

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About

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Date
Sep 16, 2010
Agency:
Happiness Brussels
Client:
EOS
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