Who wouldn't want their own solar sun hat? Especially if you live in a part of Colombia so remote that there is no electricity, and people walk home in the dark and light their dwellings with candles.
Colombia's biggest utility company EPM is starting a solar energy program. To kick it off, EPM and DDB Colombia decided to harness the blazing sun people in isolated communities toil under all day. They already have the habit of wearing hats, so EPM gave them new ones called Sun Hats. Each hat has two little solar panels that are fully charged by eight hours of sun. At night, they turn into flashlights similar to a miner's headlight to provide four hours of light.
Leo Macias, chief creative officer of DDB Colombia, said that hats have been distributed to a number of communities so far in February and March, with more to come. Each hat, developed and produced in Colombia, costs $40, paid for from EPM's communications budget. Mr. Macias said there has been a lot of interest in the project, including queries about opening it up to crowdfunding in order to supply more hats.