Creativity

Epson: Epsonality

Offering a welcome alternative to those standard online personality tests that either measure your social capabilities or romantic compatibility, Epson is steering the concept to the realms of the corporate and home office.

Published on Oct 29, 2007

Editor's Pick

Offering a welcome alternative to those standard online personality tests that either measure your social capabilities or romantic compatibility, Epson is steering the concept to the realms of the corporate and home office.

With its "Epsonality" site, part of an integrated campaign conceived by Butler, Shine, Stern & Partners, the global printing brand disseminates a three question test to visitors, the results of which determine an ideal match for you in terms of Epson's printer product line.

Video footage--shot by Geordie Stephens of the campaign's TV production company, Tool--features a casually decked-out instructor, accompanied by a bespectacled, stoic assistant, who guides you through the trio of questions which beg the test-taker to answer what they would do in some odd, real-life predicaments that also happen to involve printers. Questions include what your printing needs and priorities would be if you were bit by a rattlesnake and the Epson machine was the only thing you could crawl to--would you put creative needs over business and basic needs or vice versa? Additional exam questions include your desert island choice of printer and how much you would spend if you found $199.99 worth of pennies by using a slider that veers from $49 to $199.

After all is said and done, the results match you to one of eight printers and/or image capturing machines, each fit with their own personality traits and price points.

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About

Credits

Date
Oct 29, 2007
Client:
Epson
Agency:
Butler Shine
Executive Creative Director:
John Butler
Executive Creative Director:
Mike Shine
ACD/Copywriter:
Mike Howard
Copywriter:
Laura Mulloy
Art Director:
JP Guiseppi
Art Director:
Greg Desmond
Interactive ACD:
Jordan Kretchmer
Flash Animator:
Omar Rodriguez

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