Creativity

Equinox Made Me Do It 2015 (slideshow)

Wieden & Kennedy New York Taps Photographer Rankin for the "Sporty" Shots

Published on Jan 05, 2015

Editor's Pick

A new year begins and the "workout more" vow makes its annual comeback. As gym membership mania commences, Equinox and Wieden & Kennedy New York have released the newest additions to the "Equinox Made Me Do It" campaign that premiered last January.

This time, the agency enlisted British fashion photographer Rankin to present gym-goers from all walks of life -- a clearly motivated mom and dad duo, a pig wrangler, and a pearled Park Avenue princess, to name a few. The ads will run in print, digital and out-of-home in addition to the web video. The stills and video vignettes will also be promoted on social platforms with the hashtag #equinoxmademedoit

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About

Credits

Date
Jan 05, 2015
Agency:
Wieden & Kennedy New York
Client:
Equinox
Executive Creative Director:
Susan Hoffman
Executive Creative Director:
David Kolbusz
Creative Director:
Stuart Jennings
Copywriter:
Julia Neumann
Art Director:
Mathieu Zarbatany
Director of Art Production:
Deb Rosen
Print Producer:
Kristen Althoff
Project Manager:
Kelly Kraft
Project Manager:
Ava Rant
Photographer:
Rankin
Business Affairs:
Sara Jagielski
Business Affairs:
Quentin Perry
Business Affairs:
Keri Rommel
Brand Strategist:
Kelly Wright
Retouching Agency:
Rankin Photography
Re-toucher:
Rankin Photography

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