Equinox Invites You to Dive for a Membership

Summer Campaign Offers Gold Memberships That Only the Super Fit Can Reach

Published on

Editor's Pick

New York fitness chain Equinox has kicked off a fun summer treasure hunt for people to win one year Gold memberships to its clubs. In a campaign called "Goldrush," it has hidden five prizes in locations that people will have to work really hard to find (and be pretty super-fit and athletic too); the first prize, for example, was anchored below a buoy in Montauk's Fort Pond and applicants were invited to dive for it.

The campaign, by Wieden & Kennedy NY, will also include prizes buried in gravel in Manhattan and down a well under a manhole in the West Village. The fourth membership will go to the winner of an early morning race to the top of a high rise block, and in a grand finale, the winner will have to jump high off a pier over the Hudson river to reach the prize. Hopefully it will be worth it; a Gold membership includes personal training and pilates classes, a $500 voucher to the Equinox Juice Bar and $1000 to spend at the shop.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 14, 2015
Agency:
Wieden & Kennedy New York
Client:
Equinox
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age