Creativity

Equinox Invites You to Dive for a Membership

Summer Campaign Offers Gold Memberships That Only the Super Fit Can Reach

Published on Jul 14, 2015

Editor's Pick

New York fitness chain Equinox has kicked off a fun summer treasure hunt for people to win one year Gold memberships to its clubs. In a campaign called "Goldrush," it has hidden five prizes in locations that people will have to work really hard to find (and be pretty super-fit and athletic too); the first prize, for example, was anchored below a buoy in Montauk's Fort Pond and applicants were invited to dive for it.

The campaign, by Wieden & Kennedy NY, will also include prizes buried in gravel in Manhattan and down a well under a manhole in the West Village. The fourth membership will go to the winner of an early morning race to the top of a high rise block, and in a grand finale, the winner will have to jump high off a pier over the Hudson river to reach the prize. Hopefully it will be worth it; a Gold membership includes personal training and pilates classes, a $500 voucher to the Equinox Juice Bar and $1000 to spend at the shop.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 14, 2015
Agency:
Wieden & Kennedy New York
Client:
Equinox

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.