Equinox: Table

Equinox fitness clubs and Fallon, Minneapolis enlistedfashion photographer Ellen von Unwerthto shoota provocative new campaign attempting to sellfitness differently. Expressing unspoken fantasies, Unwerth&n

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Equinox fitness clubs and Fallon, Minneapolis enlistedfashion photographer Ellen von Unwerthto shoota provocative new campaign attempting to sellfitness differently. Expressing unspoken fantasies, Unwerthdelivers images placing the physically fit on a quasi-divine pedestal. Chiseled torsos and natural feminine curves are juxtaposed with marked-up women prepped for plastic surgery, attempting to sendthe message thatnatural beauty promotes corporeal delight and glamour manytry toobtain artificially.Visually across between Eyes Wide Shut and Moulin Rouge, Equinox is certainly going a bit more glam than catering to the New Year's resolutions folks.
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About

Credits
Date
Jan 07, 2008
Client:
Equinox Fitness Club
Agency:
Fallon Minneapolis
Photographer:
Ellen von Unwerth
Director:
Ellen von Unwerth
Executive Creative Director:
Al Kelly
Group Creative Director:
Hans Hansen
Group Creative Director:
Eric Sorensen
Creative Director:
Mike Gibbs
Art Director:
Hans Hansen
Art Director:
Daniel Burke
Copywriter:
Roberto Lastra
Copywriter:
Eric Sorensen
Artist Representation, Photography:
Art + Commerce
Artist Representation, Director:
Moo Management/Moo Studio
Artist Representative:
Philippe Brutus
Executive Producer:
David Lyons (Moo Studios)
Producer:
Rebecca Donaghe (Moo Studios)
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