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Equinox: Table

Equinox fitness clubs and Fallon, Minneapolis enlisted fashion photographer Ellen von Unwerth to shoot a provocative new campaign attempting to sell fitness differently. Expressing unspoken fantasies, Unwerth&n

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Equinox fitness clubs and Fallon, Minneapolis enlisted fashion photographer Ellen von Unwerth to shoot a provocative new campaign attempting to sell fitness differently. Expressing unspoken fantasies, Unwerth delivers images placing the physically fit on a quasi-divine pedestal. Chiseled torsos and natural feminine curves are juxtaposed with marked-up women prepped for plastic surgery, attempting to send the message that natural beauty promotes corporeal delight and glamour many try to obtain artificially. Visually a cross between Eyes Wide Shut and Moulin Rouge, Equinox is certainly going a bit more glam than catering to the New Year's resolutions folks.
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About

Credits
Date
Jan 07, 2008
Client:
Equinox Fitness Club
Agency:
Fallon Minneapolis
Photographer:
Ellen von Unwerth
Director:
Ellen von Unwerth
Executive Creative Director:
Al Kelly
Group Creative Director:
Hans Hansen
Group Creative Director:
Eric Sorensen
Creative Director:
Mike Gibbs
Art Director:
Hans Hansen
Art Director:
Daniel Burke
Copywriter:
Roberto Lastra
Copywriter:
Eric Sorensen
Artist Representation, Photography:
Art + Commerce
Artist Representation, Director:
Moo Management/Moo Studio
Artist Representative:
Philippe Brutus
Executive Producer:
David Lyons (Moo Studios)
Producer:
Rebecca Donaghe (Moo Studios)
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