Creativity

Erbert & Gerbert's: Retail Identity

Restaurant chain Erbert & Gerbert's Subs and Clubs is getting a new look via Minneapolis agency Colle + McVoy. The in-store experience has been revamped from top to bottom in a pair of test stores in Minnesota and Wisconsin, featuring fanciful fl

Published on Apr 03, 2007

Editor's Pick

Restaurant chain Erbert & Gerbert's Subs and Clubs is getting a new look via Minneapolis agency Colle + McVoy. The in-store experience has been revamped from top to bottom in a pair of test stores in Minnesota and Wisconsin, featuring fanciful flourishes related to the title characters, the fictitious boy adventurers Erbert and Gerbert Herbert, who originated in stories that were told to Kevin Schippers, Erbert & Gerbert co-founder, by his father. "Erbert & Gerbert's unique point of difference is the imaginative stories featuring the iconic brothers as they travel through time, meeting a colorful cast of characters,

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About

Credits

Date
Apr 03, 2007
Executive Creative Director:
Mike Fetrow
Design Director:
Ed Bennett
Group Creative Director:
Mike Caguin
Art Director:
Dustin Black
Copywriter:
John Neerland
Client:
Erbert & Gerbert's
Agency:
Colle+McVoy

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