Is This Gigantic 'Drone Boss' Coming to an 'Air Town' Near You?

Ericsson Warns Business People to Keep Up to Date With Industry Trends

Published on Jan 12, 2015

Editor's Pick

Ericsson warns business people to a keep a close eye on the future of their industry in this spoof b-to-b spot by DDB Stockholm, which imagines an extreme future for drones. It predicts a future where a gigantic "drone boss" can deliver huge container-loads of goods anywhere, even transporting your Mom's house to you. Meanwhile, "air towns" can ensure all the goods are stored off-planet.

Whether or not you feel excited or terrified by this prospect is presumably up to you, but the special effects are convincing enough. The message is to keep up to date with industry developments with Ericsson's "Industry in Transformation" project, which captures ICT-related trends on anything from transportation to utilities, media and finance.

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Jan 12, 2015
DDB Stockholm
Magnus Jacobsson
Art Director:
Fredrik Simonsson
Kalle Haglund Brusewitz
Johan Svensson
Production Company:
Par Martin & House

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