Why Is the Hockey Coach So Tough on the Player in This Bank Ad?

Here's a Clue: It's Another International Women's Day Spot

By Alexandra Jardine. Published on Mar 08, 2017

Editor's Pick

An ice hockey coach seems particularly discouraging towards on one particular player in this spot from Erste Bank in Austria, but it's not till later on in the film that we work out why.

"I'm working these guys super hard this's tough having you out there with the rest of the guys," he tells the player, advising the athlete to "let it go" and "stop dreaming." If you haven't worked it out by the end of the spot, by Jung von Matt, Vienna, you will when the helmet is lifted from the player's head.

The spot, for International Women's Day ad, was directed by Nathan Price at PPM Films.

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Mar 08, 2017
Jung von Matt Vienna
Erste Bank

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