Why Is the Hockey Coach So Tough on the Player in This Bank Ad?

Here's a Clue: It's Another International Women's Day Spot

Published on

Editor's Pick

An ice hockey coach seems particularly discouraging towards on one particular player in this spot from Erste Bank in Austria, but it's not till later on in the film that we work out why.

"I'm working these guys super hard this season..it's tough having you out there with the rest of the guys," he tells the player, advising the athlete to "let it go" and "stop dreaming." If you haven't worked it out by the end of the spot, by Jung von Matt, Vienna, you will when the helmet is lifted from the player's head.

The spot, for International Women's Day ad, was directed by Nathan Price at PPM Films.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 08, 2017
Agency:
Jung von Matt Vienna
Client:
Erste Bank
Tags
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age