Cooking School Tests Students' Cutting Skills with a Cookbook You Have to Slice

Colombia's Escuela de Cocina Carulla presents students with book they have to cut up to see the recipes

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The first skill you're taught in a cooking school is apparently, to cut. Ogilvy & Mather Bogota tests students on that very skill with "Slice a Recipe," a book presented to students at Colombia's Escuela de Cocina Carulla. Students had to slice the book open to check out the recipes inside, and follow thin cutting lines to improve their skills with each page. 

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About

Credits
Date
May 28, 2013
Agency:
Ogilvy & Mather Bogota
Client:
Escuela de Cocina Carulla
VP Creative:
John Forero
ECD:
Juan Jose Posada
CD:
Sergio Ramirez
CD:
Ivan Mejia
3D Designer:
Luis Solano
3D design:
Camilo Merizalde
Production:
Fredy Rivero
Director:
Alejandro Carreno
DP:
Andres Guzman
Production Company:
Los Notarios
Post Prod:
David Studio
Music:
Sonido Azulado
Photography:
Javier Crespo
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