Creativity

Kids Slam Trump's Wall With the Help of a Boring Toy

David & Goliath Worked on Pro Bono PSA for Esperanza

By Alexandra Jardine. Published on Dec 07, 2017

Editor's Pick

What might kids think of Trump's wall? A new video for Esperanza Immigrant Rights Project gives them a wall as a toy, and we find out.

In a pro bono stunt by David & Goliath, a bunch of kids are invited into a room and show an apparently exciting new toy. It's a grey wall made of construction bricks. The kids are underwhelmed and make all kinds of insightful points about walls. They don't do anything, they're "breaking the fun apart" and it would be much more cool to make a rocket ship.

Although it's obvious that the kids wouldn't be excited by a boring grey toy, it's the remarks they make that illustrate the point of the piece. Asked what a wall is for, one replies: "It's for keeping bad guys out of your place." Another shoots back: "How do you know who's a bad guy?"

At the end of the video, viewers are directed to Esperanza's website, where they can donate to the cause or sign a petition against the wall.

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About

Credits

Date
Dec 07, 2017
Agency:
David & Goliath
Client:
Esperanza Immigrant Rights Project.
Founder:
David Angelo
Chairman:
David Angelo
Chief Creative Officer:
Bobby Pearce
Executive Creative Director:
Ben Purcell
Creative Director:
Robert Casillas
Art Director:
Robert Casillas
Creative Director:
Fernando Reis
Art Director:
Fernando Reis
Creative Director:
Courtney Pulver
Copywriter:
Courtney Pulver
Creative Director:
Marcelo Padoca
Copywriter:
Marcelo Padoca
Sr. Interactive Art Director:
Matt Koulermos
Group Account Director:
Michele Tebbe
Director of Broadcast Production:
Paul Albanese
Director of Digital Production:
Peter Bassett
Sr. Broadcast Producer:
Brandon Kusher
Broadcast Producer:
Marisa Bursteen
Director Business Affairs:
Rodney Pizarro
Business Affairs Manager:
Julian Paez
Digital Analytics Manager:
Shaun Jacobs
Social Media Strategist:
Noelle Suarez
Production Company:
Caviar
Executive Producer:
Jasper Thomlinson
Executive Producer:
Kim Dellara
Executive Producer:
Michael Sagol
Director:
Jordan Bahat
Producer:
Michael Tahan
Producer:
Megan Porche
Director of Photography:
Andrew Wheeler
Mixing:
Margarita Mix
Re-Recording Mixer:
Paul Hurtubise
Re-Recording Assistant:
Brian Frank
Re-Recording Assistant:
Mike Murzyn
Re-Recording Assistant:
Sean Melia
Executive Producer:
Michele Millard
Editorial:
Cut & Run
Editor:
Ben McCambridge
Producer:
Evan Cunningham
Executive Producer:
Amburr Farls
Managing Director:
Michelle Eskin
Finishing:
Jogger Studios
Executive Producer:
Rich Rama
Lead Flame Artist:
Shauna Prescott
Flame Assistant:
Jorge Tanaka
Producer:
Lynne Mannino
Music By:
Nick Sena
Color:
The Mill
Senior Color Producer:
Liza Kerlin
Colorist:
Matt Osborne

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