Why Does Everyone at ESPN Love Rafael Nadal?

Newest 'SportsCenter' Ad by Wieden & Kennedy Stars U.S. Open Champion

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Newly crowned 2013 U.S. Open champion Rafael Nadal is apparently a fixture inside ESPN's Bristol campus, according to a new "This is SportsCenter" commercial starring the tennis player. The ad is now running on ESPN and ESPN Deportes (in Spanish) following the Spanish star's win over Serbian Novak Djokovic, for his 13th Grand Slam Title.

Created by Wieden & Kennedy New York, the spot features SportsCenter's John Anderson and ESPNNEWS' Bram Weinstein whispeing about just why Nadal is so popular in the office. We'd go with his killer calves and adorable smile -- but apparently the answer is something much simpler. But is there is a similar ad for Djokovic languishing in Wieden's offices somewhere? According to the agency, there isn't. The timing itself was a coincidence, as the shop had filmed the Nadal spot, and accelerated post-production to air it sooner given the possibility of him winning the U.S. Open.

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Sep 10, 2013
Wieden & Kennedy New York
Executive Creative Director:
Scott Vitrone
Executive Creative Director:
Ian Reichenthal
Creative Director:
Stuart Jennings
Creative Director:
Brandon Henderson
Reuben Hower
Chuck Tso
NJ Placentra
Alex Ledford
Associate Producer:
Blakely McKnight
Head of Content Production:
Lora Schulson
Executive Producer:
Temma Shoaf
Production Company:
O Positive
David Shane
Executive Producer:
Marc Grill
Line Producer:
Ken Licata
Director of Photography:
David Morabito
Editorial Company:
MacKenzie Cutler
Dave Anderson
Assistant Editor:
Mike Leuis
Post Producer:
Sasha Hirschfeld
VFX Company:
The Mill
Senior Producer:
Charlotte Arnold
Production Assistant:
Juan Handal
Lead Flame/Creative DIrector:
Leon Woods
Mix Company:
Heard City
Phil Loeb
Gloria Pitagorsky

See more credits

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