SportsCenter's 'Da Da Da' is the Sign That Something Awesome Just Happened

W+K Debuts New ESPN Spot

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Editor's Pick

ESPN's SportsCenter's theme music, known to all as "Da Da Da" is a sure sign that you're about to watch some sporting goodness. Wieden & Kennedy uses that as a jumping off point for an all-out celebration of every sport out there, and shows athletes celebrating big moments using the "Da Da Da." Bubba Watson, RGIII and Stephen Curry all make an appearance, as do players from every sport -- even lacrosse and hockey. The appearance of hashtag #dadada indicates that a social push is also forthcoming.

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Sep 24, 2013
Wieden & Kennedy New York
Executive Creative Director:
Scott Vitrone
Executive Creative Director:
Ian Reichenthal
Interactive Creative Director:
Gary Van Dzura
Will Binder
Art Director:
Jared White
Head of Content Production:
Lora Schulson
Executive Producer:
Temma Shoaf
Kelly Dage
Production Company:
RSA Films
Jake Scott
Executive Producer:
Tracie Norfleet
Head of Production:
Elicia Laport
Line Producer:
David Mitchell
Director of Photography:
Crille Forsberg
Editorial Company:
MacKenzie Cutler
Gavin Cutler
Post Executive Producer:
Sasha Hirschfeld
Editorial Assistant:
Ryan Steele
Editorial Assistant:
Pamela Petruski
VFX Company:
VFX Supervisor:
Mike McGee
VFX Composite:
David Forcada
VFX Composite:
Ben Cronin
VFX Composite:
Chris Redding
VFX Composite:
John Loughlin
VFX Composite:
Yoon Sun Bae
VFX Composite:
Raul Ortego
VFX Composite:
Jessica Laszlo
VFX Producer:
Sarah Hiddlestone
VFX Producer:
Heather Kinal
VFX Producer:
Sarah Dicks
Telecine Company:
Tom Poole
Mix Company:
Heard City
Keith Reynaud
Sound Designer:
Henry Boy
Kate Gibson
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