Creativity

Watch Out, You Can Now Watch ESPN in Spanish ... Anywhere

Humorous Campaign From ESPN Deportes Targets U.S. Hispanic Viewers

By Alexandra Jardine. Published on Dec 08, 2016

Editor's Pick

ESPN Deportes has fun with the idea that you can watch great sporting moments anywhere in a new campaign aimed at the U.S. Hispanic community, created out of The Community.

Hispanic fans can stream all their favorite sports live in Spanish on the ESPN App, so the central theme of the spot is that those moments and memories could happen in some pretty unexpected places. For example, while mowing the lawn, buried in the sand or in the operating room, doctors, gardeners and electricians all get distracted from the task at hand while watching the app.

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About

Credits

Date
Dec 08, 2016
Agency:
The Community
Chief Creative Officer:
Jose Molla
Client:
ESPN Deportes
Chief Creative Officer:
Joaquin Molla
VP, Executive Creative Director:
Ricky Vior
Creative Director:
Damian Coscia
Senior Copywriter:
Aaron Zimroth
Senior Art Director:
Aaron Willard
Senior Producer:
Julio Rangel
Account Director:
Mike Ridley
Planner:
Bernardo Guzman-Lopez
Manager of Creative Services:
Maru Sokolowski
VP, Sales and Consumer Marketing:
Michelle Bella
Director of Consumer Marketing:
Leo Arciniegas
Marketing Manager:
Lucas Ferrero

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