Creativity

ESPN: Endless Drama

With baseball season set to swing in a few weeks, Arnold launched a series of webisodes for ESPN coined

Published on Mar 13, 2008

Editor's Pick

With baseball season set to swing in a few weeks, Arnold launched a series of webisodes for ESPN coined Endless Drama that fans the appetites of fantasy players and features some of them in the process.

Featuring episodes like "Caught Cheatin", "Villain's Mind" and "Interrogation," the soapy saga includes top fantasy players, ABC daytime drama stars as well as real baseball pros including Jorge Posada of the New York Yankees. Using the angle of fantasy baseball obsession, the storyline will weave its way through eight episodes which are being promoted by 30 second TV spots.

Additionally, the site includes sign-up options to the ESPN fantasy league as well as video "smackdown" cards you can pitch to friends that are essentially customized insults from a few Endless Drama protagonists.

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About

Credits

Date
Mar 13, 2008
Agency:
Arnold Boston
Chief Creative Officer:
Pete Favat
Executive Creative Director:
Roger Baldacci
CD/Copywriter:
Mark St. Amant
Client:
ESPN
Copywriter:
Bryan Karr
Copywriter:
Alex Russell
Art Director:
Mike Costello
Agency Producer:
Paul Shannon
Agency Assistant Producer:
Angela Narloch
Interactive Creative Director:
Tim McCracken
Interactive Art Director:
Jonathan Ratcliff
Production Company:
Redtree Productions
Production Company:
RJ Casey
Director:
Frank Valentini
Cinematographer:
ABC 'One Life to Live' Studios
Editorial Company:
Cosmo Street
Editor:
Lawrence Young
Editor:
Aaron Langley
Composer/Engineer:
Mike Secher
Song:
Theme
Studio:
Soundtrack
Graphics:
Brickyard

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