Creativity

ESPN: Fantasy Smack Cards

he football may be fantasy, but the enmity between fantasy football players is all too real. Taking advantage of this unbridled hatred, ESPN Fantasy has recruited Arnold to add another weapon to the fantasy fanatic's playbook: online &quo

Published on Aug 18, 2006

Editor's Pick

he football may be fantasy, but the enmity between fantasy football players is all too real. Taking advantage of this unbridled hatred, ESPN Fantasy has recruited Arnold to add another weapon to the fantasy fanatic's playbook: online "Smack Cards" that deliver stinging words straight to your rivals' inboxes. With a choice of four different greeting cards (the hanging orangutan is particularly effective) and a wide array of taunts, insults and doodles, as well as the ability to craft your own mocking message, that all-important psychological edge in your battle for league domination is just a few easy clicks away.

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About

Credits

Date
Aug 18, 2006
Chief Creative Officer:
Pete Favat
Creative Director:
Roger Baldacci
Creative Director:
Colin Jeffrey
Associate Creative Director:
Mark St. Amant
Interactive Creative Director:
John Hargrave
Copywriter:
Alex Russell
Copywriter:
Mark St. Amant
Art Director:
Max Pfennighaus
Producer:
Shawn Gross
Producer:
Thomas Lerra
Studio:
Jim Kalambokis
Agency:
Arnold Boston
Client:
ESPN

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