In Lacrosse, 'Flow' Refers to a Hairstyle

ESPN creates 'Flow Chart' for lacrosse-themed 'It's Not Crazy' campaign

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ESPN spotlights the totally not crazy world of lacrosse in its latest iteration of the "It's Not Crazy, It's Sports" brand campaign, via Wieden & Kennedy New York.

In lacrosse, "Flow" refers to the hair that hangs below the helmet of a lacrosse player -- not the best term, maybe, but there you have it. An interactive experience celebrates all things "Flow," and lets you download a ruler to measure your flow, and explore flows of all shapes and sizes.

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About

Credits
Date
May 03, 2013
Agency:
Wieden & Kennedy New York
Client:
ESPN
ECD:
Scott Vitrone
ECD:
Ian Reichenthal
CD:
Brandon Henderson
CD:
Stuart Jennings
Interactive Creative Director:
Gary Van Dzura
Copywriter:
Nick Kaplan
Art Director:
Jeff Dryer
Designer:
Trevor Gilley
Creative Technologist:
Tim Holman
Executive Interactive Producer:
Kat Kim
Associate Interactive Producer:
Mutaurwa Mapondera
Director of Interactive Production:
Brandon Kaplan
Head of Integrated Production:
Lora Schulson
UX Lead:
Kate Bauer
Tech Director:
Husani Oakley
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