Creativity

In Lacrosse, 'Flow' Refers to a Hairstyle

ESPN creates 'Flow Chart' for lacrosse-themed 'It's Not Crazy' campaign

Published on May 03, 2013

Editor's Pick

ESPN spotlights the totally not crazy world of lacrosse in its latest iteration of the "It's Not Crazy, It's Sports" brand campaign, via Wieden & Kennedy New York.

In lacrosse, "Flow" refers to the hair that hangs below the helmet of a lacrosse player -- not the best term, maybe, but there you have it. An interactive experience celebrates all things "Flow," and lets you download a ruler to measure your flow, and explore flows of all shapes and sizes.

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About

Credits

Date
May 03, 2013
Agency:
Wieden & Kennedy New York
Client:
ESPN
ECD:
Scott Vitrone
ECD:
Ian Reichenthal
CD:
Brandon Henderson
CD:
Stuart Jennings
Interactive Creative Director:
Gary Van Dzura
Copywriter:
Nick Kaplan
Art Director:
Jeff Dryer
Designer:
Trevor Gilley
Creative Technologist:
Tim Holman
Executive Interactive Producer:
Kat Kim
Associate Interactive Producer:
Mutaurwa Mapondera
Director of Interactive Production:
Brandon Kaplan
Head of Integrated Production:
Lora Schulson
UX Lead:
Kate Bauer
Tech Director:
Husani Oakley

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