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ESPN: Interactive Storescape (3)

Don't like Mondays? Let off some steam with ESPN's virtual game of catch.

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To celebrate Monday night football and give 9-to-5'ers a brief respite from the workweek grind, ESPN and Wieden + Kennedy, N.Y. invite pedestrians in New York, Boston and Chicago to partake in a virtual game of catch.

As part of its "Is it Monday yet?" campaign for Monday night football, W+K installed interactive and gesture-recognizing touch screens on various storefronts that challenged pedestrians to catch footballs thrown at them by a virtual quarterback.

The screens are also outfitted with yardage markers that track and encourage passersby to play. The game also allows players a choice of quarterback opponents and features rankings, allowing players to compete for first place on the national leaderboard. Throughout each game, players also hear commentary on their catches and fumbles from an ESPN talent.

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About

Credits
Date
Sep 16, 2009
Agency:
Wieden + Kennedy New York
Client:
ESPN
Creative Director:
Stuart Jennings
Creative Director:
Derek Barnes
Creative Director:
John Parker
Copywriter:
Eric Steele
Art Director:
Stuart Jennings
Interactive Art Director:
Alon Zouaretz
Interactive Creative Director:
Jerome Austria
Information Architect:
Laurie Jarzemsky
Information Architect:
Elyse Bergel
Executive Interactive Producer:
Lizz Whittaker
Executive Creative Director:
Kevin Proudfoot
Executive Creative Director:
Todd Waterbury
Agency Head of Content Productions:
Gary Krieg
VFX Company:
The Mill
Producer:
Adrienne Britzman
Producer:
Charlotte Arnold
Flame Artist:
Tristan Wake
Titles/Graphics:
Brand New School
Mix Company:
Sound Lounge
Sound Mixer:
Phillip Loeb
Production Company:
Brand New School
Director:
Vadim Turchin
Executive Producer:
Devin Brooke
Line Producer:
Samantha Weiss
Audio Post-Production company:
Audio Engine
Development Partner Company:
Monster Media
Executive Creative Director:
Pedro Sanchez
Outdoor Media Company:
MacDonald Media

See more credits

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