Creativity

Jimmy Kimmel & Friends Rework 'Auld Lang Syne' for a Good Cause (Football)

ESPN Says Get Ready for a 'New Sports/Holiday Tradition: Celebrate New Year's Eve With College Football Playoffs'

By Simon Dumenco. Published on Nov 05, 2015

Editor's Pick

We know what you were thinking: There's no song more ripe for a remake than the New Year's standard "Auld Lang Syne."

OK, probably you weren't thinking that -- but apparently Jimmy Kimmel and the folks at ESPN and its agency Wieden & Kennedy, N.Y. were, judging from this ad that's meant to kick off what the network is calling "a brand new sports/holiday tradition: celebrating New Year's Eve with the College Football Playoff semi-finals."

You'll want to sing along -- but won't be able to (because all the lyrics have been changed) -- so instead watch for amusing cameo appearances by the likes of Tracee Ellis Ross, Robin Thicke, Antonio Cromartie, Ken Jeong, Josh Duhamel and Kelly Rowland.

ESPN wants you to plan ahead -- way ahead -- so it's using this spot to help put the word out that it'll be broadcasting and streaming the two semi-final games of the College Football Playoff on Dec. 31 (instead of Jan. 1).

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 03, 2015
Agency:
Wieden & Kennedy New York
Client:
ESPN

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.