Creativity

ESPN: Nascar 2012 Brad Keselowski

Nothing is harder than winning.

Published on Aug 16, 2012

Editor's Pick

ESPN's "Nothing Beats First Place" campaign out of Wieden & Kennedy NY continues with NASCAR star Brad Keselowski, who finds himself in a series of situations that are incredibly absurd and incredibly difficult. But he knows that nothing is harder than winning, not even a press conference with a room full of psychiatrists. Watch for some brilliantly constructed scenarios, and think about how much harder your life could be.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 16, 2012
Agency:
Wieden & Kennedy New York
Client:
ESPN
Executive Creative Director:
Ian Reichenthal
Executive Creative Director:
Scott Vitrone
Creative Director:
Brandon Henderson
Creative Director:
Stuart Jennings
Copywriter:
Nick Kaplan
Art Director:
Jeff Dryer
Producer:
Orlee Tatarka
Agency Head of Content Production:
Lora Schulson
Executive Producer:
Temma Shoaf
Director:
Matt Aselton
Production Company:
Arts & Sciences
Executive Producer:
Marc Marrie
Line Producer:
Eric Sedorovitz
Director of Photography:
Peter Donahue
Editor:
Ian MacKenzie
Editorial Company:
Mackenzie Cutler
Assistant Editor:
Nick Divers
Assistant Editor:
Kristy Faris
Post Executive Producer:
Sasha Hirschfeld
VFX Company:
Schmigital
Executive Producer:
Sasha Hirschfeld
Lead Flame Artist:
Jim Hayhow
Assistant Flame Artist:
Joseph Miller
Sound Designer:
Sam Shaffer
Mix Company:
Mackenzie Cutler
Mixer:
Sam Shaffer

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.