Creativity

ESPN: NASCAR Results Simulator

As NASCAR's prestigious Sprint Cup Series continues on, Wieden + Kennedy, New York and ESPN are giving fans a chance to predict the outcome of the ten Sprint Cup races via a virtual results simulator.

Visitors to the simulator

Published on Sep 29, 2008

Editor's Pick

As NASCAR's prestigious Sprint Cup Series continues on, Wieden + Kennedy, New York and ESPN are giving fans a chance to predict the outcome of the ten Sprint Cup races via a virtual results simulator.

Visitors to the simulator site can click and drag the participating drivers onto a numbered grid where you can predict which position they'll finish at in the next race. You can then attach a "Led a Lap" flag to any driver if you think they'll lead a lap during the race or a "Lead Most Laps" flag that basically speaks for itself.

After every driver is slotted into their numbered position, the simulator does the backend math and predicts your standings after the next race, which this week for instance is at Talladega Speedway. You can then save, print and email your simulations to a friend as a challenge. As an added bonus, the site includes a Live Race mode that lets you see how your predictions are playing out as the race is happening in real-time.

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About

Credits

Date
Sep 29, 2008
Client:
ESPN
Agency:
Wieden & Kennedy New York
Executive Creative Director:
Kevin Proudfoot
Executive Creative Director:
Todd Waterbury
Creative Director:
Derek Barnes
Creative Director:
John Parker
Interactive Creative Director:
Jerome Austria
Copywriter:
Scott Hayes
Interactive Art Director:
Alon Zouaretz
Art Director:
Kurt Lenard
Head Of Production:
Gary Krieg
Head of Interactive Production:
Andy Bhatt
Interactive Producer:
Martin Mlekicki
Managing Director:
Buz Sawyer
Interactive Production Company:
Blitz

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