Creativity

ESPN: Nothing Beats First Place -- Carl Edwards

Losing is not an option.

Published on Jul 30, 2012

Editor's Pick

Jimmie Johnson passes the baton to Carl Edwards for ESPN's newest spot in its "Nothing Beats First Place" campaign, out of Wieden and Kennedy, New York. In this spot, Edwards is scared of only two things: losing and not winning.

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About

Credits

Date
Jul 30, 2012
Agency:
Wieden & Kennedy New York
Client:
ESPN
ECD:
Scott Vitrone
ECD:
Ian Reichenthal
CD:
Brandon Henderson
CD:
Stuart Jennings
CW:
Nick Kaplan
AD:
Jeff Dryer
Producer:
Orlee Tatarka
Head of Content Production:
Lora Schulson
EP:
Temma Shoaf
Production Company:
Arts & Sciences
Director:
Matt Aselton
EP:
Marc Marrie
Line Producer:
Eric Sedorovitz
Director of Photography:
Peter Donahue
Editorial Company:
MacKenzie Cutler
Editor:
Ian MacKenzie
Assistant Editor:
Nick Divers
Assistant Editor:
Kristy Faris
Post Executive Producer:
Sasha Hirschfeld
VFX Company:
Schmigital
EP:
Sasha Hirschfeld
Lead Flame Artist:
Jim Hayhow
Asst Flame Artist:
Joseph Miller
Music & Sound Design:
Stock/APM.
Music & Sound Design:
Tonefarmer
Sound Designer:
Sam Shaffer
Mix Company:
MacKenzie Cutler
Mixer:
Sam Shaffer

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