ESPN: Nothing Beats First Place

Have you ever rescued a porcupine from a thorny bush?

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What does losing feel like? Allow W+K New York and ESPN, along with a very brave Jimmie Johnson to illustrate. The spot is part of the "Nothing Beats First Place" campaign for ESPN.

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About

Credits
Date
Jul 11, 2012
Agency:
Wieden & Kennedy New York
Client:
ESPN
Category
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