Creativity

ESPN Is Brutally Honest in Spots for Radio Show

Talk show hosts "tell it like it is" in campaign by 77 Ventures.

Published on Apr 12, 2013

Editor's Pick

ESPN radio underlines that it "tells it like it is" in a series of spots created by 77 ventures. Three spots, directed by Chris Hooper and produced by Uber Content, feature ESPN Radio sports talk show hosts dishing out some brutal honesty to some innocent bystanders. In this spot, Scott Van Pelt and Ryen Russillo tell a guy the the girl he likes is way out of his league and he'd do better as an "online date". Another spot features Mike Greenberg insulting Mike Golic's mothers' mashed potatoes and a third features Colin Cowherd, who tells his neighbor that his dog just isn't that special.

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About

Credits

Date
Apr 12, 2013
Agency:
77 Ventures
Client:
ESPN Radio
Director:
Chris Hooper
Production Company:
Uber Content

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