Creativity

Paramount's 'Anchorman 2' Campaign Comes in at #10 in Creativity's Best of Integrated/Interactive

Latest Stunt Follows Anchoring Appearing on North Dakota Newscast

Published on Dec 04, 2013

Editor's Pick

How has Peyton Manning done all he's done without a mustache? That's Ron Burgundy, legendary newscaster, interviewing the football player for ESPN Sportscenter, the latest stunt in what seems like a never-ending marketing campaign for upcoming movie, "Anchorman 2: The Legend Continues."

We've already seen Will Ferrell as Burgundy in a series of funny videos for the Dodge Durango, heard of him anchoring a newscast in North Dakota, considered buying the new Ben & Jerry's Scotchy Scotch Scotch flavor created in the movie's honor, maybe contemplated washing it down with the new Ron Burgundy Scotch -- which begs the question, how much is too much?

With prospective moviegoers being battered from all sides with Ferrell's Anchorman persona ahead of the movie's release, will it actually whet their appetites for when the film actually hits theaters, or give them that uncomfortably full feeling that'll result in them never actually watching it?

Still, for sheer courage, the effort comes in at No. 10 in our "Integrated/Interactive" category for 2013.

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About

Credits

Date
Dec 04, 2013
Client:
ESPN

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