ESPN Invites You to Meet the NBA's Latest Free Agent: Santa

But Will He Sell Out?

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Forget the excitement about LeBron and Nike; there's more pressing basketball news this Christmas. Santa Claus -- "the real MVP of Christmas" -- joins the NBA as a free agent in ESPN's Christmas Day campaign, the second year the campaign has featured Old St. Nick. In this first spot, Santa calls a press conference to officially announce he's joining the league.

The ad, by Wieden & Kennedy N.Y. and directed by Imperial Woodpecker's Stacy Wall, also gives viewers a peak of what's to come leading up to Christmas Day (when ESPN and ABC will screen five NBA games). There's a video featuring Santa's "highlight reel" along with ads featuring the deadpan reactions of NBA stars like San Antonio Spurs' LaMarcus Aldridge, New Orleans Pelicans' Anthony Davis, Houston Rockets' James Harden, Los Angeles Clippers' DeAndre Jordan, Cleveland Cavaliers' Kevin Love and Golden State Warriors' Klay Thompson. And, the big hot question is, will Santa sell out for a cereal endorsement?

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About

Credits
Date
Dec 08, 2015
Agency:
Wieden + Kennedy - New York
Client:
ESPN
Executive Creative Director:
Karl Lieberman
Executive Creative Director:
Colleen Decourcy
Creative Director:
Brandon Henderson
Creative Director:
Erwin Federizo
Art Director:
NJ Placentra
Copywriter:
Alex Ledford
Junior Producer:
Lisa Delonay
Head of Content:
Nick Setounski
Executive Producer:
Temma Shoaf
Account Team:
Matt Angrisani
Account Team:
Liz Lindberg
Account Team:
Joe Morelli
Project Management:
Kristin Daly
Production company:
Imperial Woodpecker
Director:
Stacy Wall
Director "Anthony Davis, Kevin Love":
Taylor Twist
Executive Producer:
Charlie Cocuzza
Managing Partner:
Doug Halbert
Producer:
Terri Shafirov
Producer:
Candace Tomarken
Editorial Company:
Mackcut
Editor:
Ryan Steele
Assistant Editor:
Zoe Newman
Post Executive Producer:
Sasha Hirschfeld
VFX Company:
Schmigital
Lead Flame Artist:
Jim Hayhow
Assist:
Joseph Miller
Mix Company:
Mackcut
Mixer:
Sam Shaffer
Animation & GFX Cards:
Roger
Creative Director:
Dane Macbeth
Executive Producer:
Josh Libitsky
Producer:
Brandon Stevenson
Designer:
Ming Wang
Designer:
Dane Macbeth
Designer:
Hugo Codinach
2D Animator:
Ming Wang
2D Animator:
Hugo Codinach
3D Animator:
Justin Wilcott
Music Company:
Associated Production Music

See more credits

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