Creativity

ESPN: Shake on It

I'll do anything.

Published on Jan 09, 2012

Editor's Pick

What can that firm, one-shake hand grasp signify? A complete willingness to embarrass yourselves, just because your team lost. From W+K for ESPN is this spot that tells you how far true fans will take it, in a continuation of the "It's Not Crazy, It's Sports" campaign.

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About

Credits

Date
Jan 09, 2012
Agency:
Wieden & Kennedy
Client:
ESPN
Creative Director:
Stuart Jennings
Creative Director:
Brandon Henderson
Copywriter:
Dave Canning
Art Director:
Cyrus Coulter
Producer:
Cheryl Warbrook
Executive Creative Director:
Ian Reichenthal
Executive Creative Director:
Scott Vitrone
Head of Content Production:
Gary Krieg
Production Company:
Biscuit
Director:
Aaron Stoller
Managing Director:
Shawn Lacy
Executive Producer:
Holly Vega
Line Producer:
Mala Vasan
Director of Photography:
Linus Sandgren
Production Design:
Damon Fortier
Editorial Company:
MacKenzie Cutler
Editor:
Ian MacKenzie
Post Producer:
Sasha Hirschfeld
VFX Company:
The Mill
VFX Producer:
Charlotte Arnold
Music & Sound Company:
Pulse Music
Producer:
Dan Kuby
Mix Company:
Sound Lounge
Mixer:
Rob Sayers
Executive Producer:
Jill Silberstein

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