Creativity

Jordan Spieth Tackles a Delicate Mac and Cheese Situation for ESPN SportsCenter

David Shane Directs Spot Promoting Masters Coverage

By Alexandra Jardine. Published on Mar 16, 2016

Editor's Pick

Golfing champion Jordan Spieth negotiates a delicate situation in this spot for ESPN SportsCenter -- how to eat a bowl of mac and cheese.

The 30-second spot, directed by O Positive's David Shane, sees Spieth asks his caddie Michael Greller's advice in a canteen. Rather than help with a bunker, he wants to know whether a fork or spoon is the best implement for his bowl of mac and cheese. Meanwhile. ESPN anchor Stan Verrett is watching closely to copy his moves.

The spot, by Wieden & Kennedy New York, promotes ESPN's coverage of the Masters Tournament from Augusta National Golf Club in April.

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About

Credits

Date
Mar 16, 2016
Agency:
Wieden + Kennedy - New York
Client:
ESPN
Executive Creative Director:
Karl Lieberman
Creative Director:
Erwin Federizo
Creative Director:
Brandon Henderson
Copywriter:
Charles Hodges
Copywriter:
Alex Ledford
Art Director:
NJ Placentra
Art Director & Design:
Gary Van Dzura
Executive Producer:
Temma Shoaf
Head of Integrated Production:
Nick Setounski
Director:
David Shane
Production Company:
O Positive
Director of Photography:
Dave Morabito
Executive Producer:
Marc Grill
Producer:
Ken Licata
Editorial Company:
MacKenzie Cutler
Editor:
Nick Divers
VFX Company:
Schmigital
Mix:
Mackenzie Cutler
Color Company:
Company 3

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