Creativity

ESPN STAR Sports: Football Clock

Tell the time with footballers.

Published on Mar 14, 2012

Editor's Pick

Capitalizing on football fever in Singapore in the run up to the UK's FA Cup, Grey Group Singapore created an online digital clock for ESPN Star Sports, made out of numbers on the back of the jerseys of Premier League players from Arsenal, Chelsea, Liverpool and Manchester United. Vistors can show support for their favorite club by voting to maintain their team's position on the clock display for as long as possible.

To promote the site, ESPN put two Football Clock billboards at Singapore shopping destinations. Fans were able to vote for their favorite team on-site through a mobile app developed by Yolk, where they snapped a QR code to access the ESPN Football Clock.

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About

Credits

Date
Mar 14, 2012
Agency:
Grey Singapore
CCO:
Ali Shabaz
Client:
ESPN STAR Sports
ACD:
Joseph Cheong
ACD:
Ang Sheng Jin
AD:
Tan Zi Wei
CW:
Dunstan Lee
AD:
Deng Yingzhi
Interactive Developer:
Sandeep Bhardwaj
Senior Interactive Designer:
Sudhir Pasumarty
Interactive Designer:
Sandeep Bhardwaj
Editor:
Bobby Aguila
Chief Technology Officer:
Adrian Lee
Operations/Client Management Director:
Kelveen Soh
Tech Project Executive:
Chin Mun Hoe
Web Developer:
Chua Angru
CD:
Low Jun Jek
Senior Flash Developer:
Ong Su Hui

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