Creativity

ESPN Mocks Up Super Bowl Ads That Look Like NYC Subway Signs

Ads Use Telltale Subway Signage to Point Way to Coverage from Meadowlands

Published on Jan 27, 2014

Editor's Pick

The Super Bowl isn't being played in New York, as the East Rutherford mayor keeps insisting, but that hasn't stopped ESPN from creating these nifty, clever outdoor ads mocked up to look like NYC subway signs. They feature the words ESPN Super Bowl XLVIII, and point the way to the channel that promises you all the coverage you can handle from Meadowlands.

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About

Credits

Date
Jan 27, 2014
Client:
ESPN

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