Creativity

ESPN: The Competition is Wild

The TV and radio that promoted last week's Bassmaster Classic on ESPN featured funny talking fish, but the print, of course, required another angle to bring out the sheer excitement of this high-echelon angling. Yes, the Bassmaster Classic is conside

Published on Aug 03, 2005

Editor's Pick

The TV and radio that promoted last week's Bassmaster Classic on ESPN featured funny talking fish, but the print, of course, required another angle to bring out the sheer excitement of this high-echelon angling. Yes, the Bassmaster Classic is considered to be the Super Bowl of fishing, according to agency Fort Franklin, which goes on to claim that "bass fishing is unique among sports in that the competition is a wild animal that learns and evolves." Indeed, as one ad notes, bass won't strike at the same lure twice

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About

Credits

Date
Aug 03, 2005
Client:
ESPN
Copywriter:
Justin Galvin
Art Director:
Eric Sutton
Illustrator:
Peter Fiore
Agency Producer:
Jonathan Tompkins
CD/Copywriter:
Marc Gallucci
Agency:
Fort Franklin Boston

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