Creativity

ESPN: The Name

Featuring Michael Jordan.

Published on Apr 16, 2012

Editor's Pick

W+K New York continues ESPN's 'It's Not Crazy, It's Sports,' with another hilarious commercial that follows Michael Jordan, a man who has nothing of the basketball star's super attributes except the name. Biscuit's Tim Godsall directs.

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About

Credits

Date
Apr 16, 2012
Agency:
Wieden & Kennedy New York
Client:
ESPN
Director:
Tim Godsall
ECD:
Scott Vitrone
ECD:
Ian Reichenthal
Creative Director:
Stuart Jennings
Creative Director:
Brandon Henderson
CW:
Dave Canning
CW:
Lauren Costa
AD:
Cyrus Coulter
Head of Content Production:
Lora Schulson
EP:
Temma Shoaf
Producer:
Kelly Dage
Brand Strategist:
Jason Gingold
Director of Business Affairs:
Sara Jagielski
Production Company:
Biscuit
Managing Director:
Shawn Lacy
EP:
Holly Vega
Line Producer:
Rick Jarioura
Director of Photography:
Bryan Newman
Editorial Company:
MacKenzie Cutler
Editor:
Ian MacKenzie
Post Producer:
Sasha Hirschfeld
Editorial Assistant:
Nick Divers
VFX Company:
Schmidgital
VFX Lead Flame:
Jimmy Hayhow
Telecine Company:
CO3
Colorist:
Tom Poole
Mix Company:
MacKenzie Cutler
Mixer:
Sam Shaffer
Song:
Human

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