ESPN: The Usual - American Sports on ESPN

The Olympics are over. Sport is not.

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Editor's Pick

Football (the soccer kind) and rugby seasons are on, and ESPN U.K. has a couple of new spots to promote the range of content the broadcaster has on tap for sports fans.

Starring ESPN presenter Ray Stubbs and other key talent from the network, the ad features a very unusual weekend for Mr. Stubbs and the gang. Turns out, it's not that unusual at all -- this is just an every-weekend kind of deal when you have ESPN.

There's some pretty sweet, detailed sets used in the ad, including a setup that shows the ESPN Rugby "burger van" pitch-side studio, a UFC octogon, and even a Formula Renault racing car. All sports, including American ones, are featured. What makes it especially fun to watch is that you view the sports through the reactions of the audience -- and some very interesting sound effects. A shorter, :15 second ad is also part of the campaign, which was created in-house at ESPN.

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About

Credits
Date
Sep 07, 2012
Client:
ESPN
ESPN Talent:
Ray Stubbs
ESPN Talent:
Kevin Keegan
ESPN Talent:
Ben Kay
ESPN Talent:
Rebecca Lowe
ESPN Talent:
Derek Rae
ESPN Talent:
Darryl Currie
Guest:
Martin Fitmaurice
Guest:
Che Mills
Guest:
Jimi Manuwa
Guest:
Alex Rossi
Director/Creative:
Sam Murphy
Production Manager:
Ben Barratt
Director of Photography:
Tim Green
Art Director:
Michael Mulligan
Casting Director:
Rebecca Little
Wardrobe:
Elsa Acton-Bond
Sound Design:
Paul Lane
Editor:
Lee Mears
Designer/Compositor:
Mark Todd
Colourist:
Ian Grech
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