Creativity

ESPN: This is SportCenter -- John Clayton

The truth behind Clayton.

Published on Sep 06, 2012

Editor's Pick

The mystery has been solved, so y'all can now rest easy and focus on the football. NFL analyst John Clayton has for too long been the subject of intense speculation, mostly regarding his hair and whether his dry on-air persona is just a facade. ESPN and Wieden & Kennedy New York lay the rumors to rest with the newest edition of the "This is SportCenter" campaign, which shows what exactly happens when the cameras stop rolling. O Positive's David Shane directs.

"This spot gives viewers a chance to peek behind the curtain. I’m glad we’re finally able to end the speculation and focus on what looks to be a fantastic NFL season," Clayton said in a statement. The spot will debut Monday, September 10, during Monday Night Football.

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About

Credits

Date
Sep 06, 2012
Agency:
Wieden & Kennedy New York
Client:
ESPN
Creative Director:
Brandon Henderson
Creative Director:
Stuart Jennings
Copy Writer:
Charles Hodges
Art Director:
Gary Van Dzura
EP:
Temma Shoaf
ECD:
Ian Reichenthal
ECD:
Scott Vitrone
Head of Content Production:
Lora Schulson
Production Company:
O Positive
Director:
David Shane
EP:
Ralph Laucella
EP:
Marc Grill
Line Producer:
Ken Licata
Director of Photography:
Dave Morabito
Editorial Company:
Cosmo Street
Editor:
Tom Scherma
Post Producer:
Heather Richardson
Post EP:
Maura Woodward
VFX Company:
Switch
Flame Artist:
Jon Magel
VFx Producer:
Diana Dayrit
Music Company:
APM
Mix Company:
Heard City

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