Metallica Has Nothing to Do After Mariano Rivera's Retirement

Band Seeks New Gig in Latest from ESPN's 'This is SportsCenter' Campaign

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Now that he's retired, pitcher Mariano Rivera has no need for Metallica's "Enter the Sandman" to herald his entrance into Yankees stadium, so the band is now looking for a new gig in this latest laffer from the ESPN "This is SportsCenter" and Wieden & Kennedy, New York. The bandmembers sit twiddling their thumbs in the broadcaster's bland offices, entertaining stints with Duke coach Mike Krzyzewski and golfer John Daly --- only, in the end, to be rejected.

The spot debuted last night during Gilette's Home Run Derby.

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Jul 14, 2014
Wieden & Kennedy New York
Production Company:
O Positive
David Shane
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