ESPN Reacts to Cubs' World Series Win With a Witty SportsCenter Spot

Anchor Jay Harris Edits Kitchen Signs

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Editor's Pick

As the Chicago Cubs won the World Series last night after 108 years, ESPN was one of the first brands to react with a witty "This Is SportsCenter" spot.

The spot, by Wieden & Kennedy New York, was directed by comedy master David Shane at O Positive and features anchor Jay Harris walking into the office kitchen and changing a sign saying "Years since the Cubs won the World Series" from "108" to "0."

Next to it is the familiar "Days since the last workplace accident" sign; a UConn Huskies mascot wearing a neck cone walks in and changes that to 0 too. A third sign, which remains unchanged, reads "Years since the last butt fumble," (four, in case you're wondering -- a reference to the infamous 2012 NFL game between the Jets and Patriots.) A great way to celebrate the Cubs' victory with in-jokes for avid sports fans of all kinds.

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Nov 03, 2016
Wieden & Kennedy New York
Executive Creative Director:
Karl Lieberman
Creative Director:
Brandon Henderson
Creative Director:
Erwin Federizo
Will Binder
Alexey Novikov
Head of Integrated Production:
Nick Setounski
Executive Producer:
Temma Shoaf
Account Team:
Mike Welch
Account Team:
Matt Angrisani
Project Management:
Kristin Daly
Production Company:
O Positive
David Shane
Executive Producer:
Marc Grill
Ken Licata, Jr.
Director of Photography:
Dave Morabito
Editorial Company:
Nick Divers
Assistant Editor:
Zachary Antell
Post Producer:
Sabina-Elease Utley
VFX Company:
Lead Flame Artist:
Jim Hayhow
VFX Assistant:
Joseph Miller
Mix Company:
Sound Designer / Mixer:
Sam Shaffer

See more credits

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