Creativity

ESPN Reacts to Cubs' World Series Win With a Witty SportsCenter Spot

Anchor Jay Harris Edits Kitchen Signs

By Alexandra Jardine. Published on Nov 03, 2016

Editor's Pick

As the Chicago Cubs won the World Series last night after 108 years, ESPN was one of the first brands to react with a witty "This Is SportsCenter" spot.

The spot, by Wieden & Kennedy New York, was directed by comedy master David Shane at O Positive and features anchor Jay Harris walking into the office kitchen and changing a sign saying "Years since the Cubs won the World Series" from "108" to "0."

Next to it is the familiar "Days since the last workplace accident" sign; a UConn Huskies mascot wearing a neck cone walks in and changes that to 0 too. A third sign, which remains unchanged, reads "Years since the last butt fumble," (four, in case you're wondering -- a reference to the infamous 2012 NFL game between the Jets and Patriots.) A great way to celebrate the Cubs' victory with in-jokes for avid sports fans of all kinds.

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About

Credits

Date
Nov 03, 2016
Agency:
Wieden & Kennedy New York
Client:
ESPN
Executive Creative Director:
Karl Lieberman
Creative Director:
Brandon Henderson
Creative Director:
Erwin Federizo
Creative:
Will Binder
Producer:
Alexey Novikov
Head of Integrated Production:
Nick Setounski
Executive Producer:
Temma Shoaf
Account Team:
Mike Welch
Account Team:
Matt Angrisani
Project Management:
Kristin Daly
Production Company:
O Positive
Director:
David Shane
Executive Producer:
Marc Grill
Producer:
Ken Licata, Jr.
Director of Photography:
Dave Morabito
Editorial Company:
Mackcut
Editor:
Nick Divers
Assistant Editor:
Zachary Antell
Post Producer:
Sabina-Elease Utley
VFX Company:
Schmigital
Lead Flame Artist:
Jim Hayhow
VFX Assistant:
Joseph Miller
Mix Company:
Mackcut
Sound Designer / Mixer:
Sam Shaffer

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